📈 Increase Tour Bookings: Drive awareness and interest in Walks’ offerings through visually compelling, informative content that converts views into clicks and bookings.
🌍 Grow Social Following: Build a community of engaged travelers through consistent, high-quality content that resonates with the target audience on Instagram and Facebook.
🔍 Boost Website Traffic: Use SEO-friendly captions and relevant keywords to improve discoverability and funnel users from social media to the Walks website.
🎨 Establish Cohesive Branding: Maintain consistent visual tone, messaging, and brand identity across all posts and platforms.
📆 Maintain a Strong Social Presence: Ensure a regular content cadence with daily stories and weekly posts to keep audiences engaged and returning for more.

Goal

Working remotely, we partnered with the Walks team to transform their raw photo and video assets into compelling, high-performing content. Our deliverables included:

🎥 Carousel & Reel Creation – Editing client-provided videos and images into scroll-worthy Instagram Reels and carousels with strong storytelling and visual appeal.
✍🏼 SEO-Driven Captions – Writing engaging, keyword-rich captions tailored to each destination, tour, or seasonal promotion.
🎨 Visual Consistency – Maintaining brand cohesion across multiple platforms with attention to design, tone, and user engagement.

Our Role